Kostenko O. Models and algorithms of information-analytical marketing system

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0406U005268

Thesis Registration Form

0406U005268.pdf

Applicant for

Specialization

  • 05.13.06 - Інформаційні технології

22-11-2006

Specialized Academic Board

Д64.052.01

Essay

The work deals with scientifically grounded problem-solving of new models and algorithms of information-analytical marketing systems aimed at their application in reasonable marketing decision-making. The author offered, worked out and realized mathematic models of optimal assortment choice, its distribution strategies at segment markets, together with the model of unclear majorities of enterprise functioning strategic planning. On the basis of algorithm graphical scheme, logic algo-rithm scheme, matrix algorithm scheme and event algebra regular equilibriums it is suggested for the first time the conception of marketing process enterprise management modelling, equilibrium compactness, non-sophisticated algorithm description as well as their PC displaying being provided.

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Files

Kostenko_diser.doc

aref_Kostenko.doc

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