Gayduk L. Management of innovative potential of enterprises in Ukraine

Object of research are managerial processes by innovational development of the enterprises of Ukraine. The purpose of research is development of the concept and the economic-mathematical mechanism of management in innovational potential of the enterprise which realization provides increase of strategic ability to use of innovational resources and to amplification of competitive advantages of the enterprise in the target market. Methods - scientific abstraction, comparison, relationships of cause and effect, the logic analysis, the economic analysis. Results: the concept of management in innovational potential; definition of essence of innovational potential; a method of definition of appeal of the target market; the mechanism of use intellectual, industrial and information blocks of innovational potential of the enterprise; the mechanism of management in innovational potential of the enterprise; the organizational mechanism of management in innovational potential of the enterprise. Novelty: for the first time the concept of management in innovational potential that is a system element of strategy of innovational development of the enterprises which efficiency of introduction is estimated by criterion of a gain of their net profit is proved; the essence of innovational potential as strategic ability of the enterprise to realization of the unused opportunities of innovational resources is determined on the basis of creation of target innovational programs and projects by coordination of scientific and technical, industrial, economic and organizational components of activity of the enterprise; the method of definition of appeal of the target market for use of innovational potential of the enterprise which is based on an estimation of criteria of influence compound innovational potential for acceptance of administrative decisions of positions of qualitative type of the target market is developed; the mechanism of use of intellectual, industrial and information blocks of innovational potential of the enterpriseas factors of his development is advanced; the mechanism of management in innovational potential of the enterprises on the basis of maintenance of planning, financing, realization of innovations and the analysis of efficiency of realization of innovational projects; has received the further development the organizational mechanism of management in innovational potential of the enterprises which is offered for forming in view of features of the target markets of consumers. Area of use - branch.