Kalita N. Models and instrumental means of automation control of social groups behaviour

Dissertational work is devoted to the decision of an actual task of development of models and instrumental means of automation control by social groups behaviour. Mathematical models of behaviour control uniform social groups of individuals by modification of preferences, particular characteristics of alternatives and the combined both way in stationary and a non-stationary environment are developed and have received the further development by application of logistical functions. Possible variants of the task of models parameters input values as points and intervals are considered. Identification methods of group preferences have received the further development on the basis of expert's estimations and comparator-oriented models. Experimental check of the offered models and methods carried out within the information analytical marketing system. The adequacy and efficiency for decision of problems behaviour control uniform social groups are shown.