Veremeychyk O. Strategy of marketing activity of enterprise on the market of motorcars

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0407U003717

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

25-09-2007

Specialized Academic Board

Д 11.055.01

Essay

The Object: process of forming of strategy of marketing activity on the market of motorcars. The Purpose: development of marketing strategy of activity of enterprise on the market of motorcars. The Methods: logic analysis, dialectical, complex system approach, technical-economic analysis, trend and graphic, grouping, experiment, questioning, deep interview, analogies. It Is Offered: approach to support of high level of maintenance of auto proprietors, single graphic-analytical method of optimization of nomenclature of spare parts, which enters in the complement of service of enterprise, structurally-informative system (SIS) of development of business plan of car-trade firm. Sphere Of The Use: car-trade firms.

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