Sazhyna A. Poetics and receptive-genre resources of adver-tising text

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0407U003952

Thesis Registration Form

0407U003952.pdf

Applicant for

Specialization

  • 10.01.06 - Теорія літератури

27-09-2007

Specialized Academic Board

К58.053.02

Essay

Object: modern advertisement text implemented in different verbal forms. Purpose: identification of genre-stylish and receptive specificity of adver-tisement product as verbal by the nature of its formation, revealing its functional place in the newest literary discourse. Practical value: using of the thesis materials for the preparation of lecture courses in the theory of literature, receptive poet-ics, special courses and special seminars in mod-ern literary criticism. Methods: historically-genetic, comparative, descriptive, structurally-semiotic, in-tertextual and contextual reading, integral analysis of the text.

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Files

Dis1.doc

aref.doc

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