Skachkov O. Improvement of methods of pricing in conditions of uncertainty of market conditions

Marketing activity of enterprises in pricing industry. Elaboration of administrative decision making algorithm concerning prices rising, which takes into account a model of reasoning "price-cost" signals exposure and differs by application of cluster analysis with view of product identification. Methods: correlation analysis, functions theory, graphic-analytical methods, economic-mathematical modelling. It was developed the theoretic-methodical basics of reprocessor marketing pricing. It was investigated marketing activity of domestic agricultural reprocessors of different patterns of ownership and developed arrangements of its effectiveness rising in conditions of transformational economy of Ukraine. It was defined marketing pricing aims and tasks, its place in system of operation of business, developed its structure contents. It was turned out a methodical instrument of marketing pricing. It was offered a decisions making program attached to price-cutting as a competition result. Reprocessors of agricultural production.