Kuzhylyeva O. Innovative potential of trade mark of enterprise

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0407U004872

Thesis Registration Form

0407U004872.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

13-11-2007

Specialized Academic Board

Д 11.055.01

Essay

The Object: process of forming of innovative potential of trade marks of enterprise confectionery industry. The Purpose: development of theoretical positions, methodical approaches and development of scientific - practical recommendations on forming of innovative potential of trade mark on the enterprises of confectionery industry. The Methods: dialectical, analytical, method of grouping, method of cluster analysis, expert estimations, method of focal group, theory of archetype, method of segmentation, semantic analy-sis, theory of brand management. It Is Offered: technology of construction of innovative potential and methodical approach to forming of the system of his informative providing. The Sphere of the use: enterprises of confectionery industry

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Files

Автореферат_итоговій+.doc

Работа готовая.doc

автореф_обложка.doc

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