Ganaba M. Analytical support of sugar competitiveness management

Research object is a forming process of the analytical control function of sugar competitiveness management.The modern native and international Scientifics proceedings dedicated to the competition, analysis and competitiveness management problems, Ukrainian sugarbeet subcomplex development in market conditions is the theoretical and methodological basis of research. Methods were used: abstract-logical - at problems and tasks identification; experience dialectical method, systems and comprehensive approaches - at the learning of economical processes, native and international legislative and standard acts, native and international Scientifics proceedings dedicated to evaluation and analysis of the competition, analysis and competitiveness management problems; expert judgments, questionnaire design, interviewing, analytical grouping - at sugar competitiveness factors determination, level-tests and magnitude determination for the different consumer groups; comparative approach, rating evaluation, graphicmethods - at competitive analysis evaluation; statistical analysis methods and models - at the domestic sugar competitiveness level determination using integral indexes.The scientific novelty of the got results consists in development of a new theoretic-methodological approach and scientific-methodical perspective of analytical support of sugar competitiveness management. The adaptive to sugar beet subcomplex products methods of competitiveness analysis taking into account different variants of customs and tariff policy of Ukraine's WTO joining and consumer income level influence were developed and approved. Target competition conception and its analytical support in sugar production competitiveness is proposed in dissertation. Competitive-analytical information concept has been formed.