Koval' S. Horticultural market development and enhancement of the efficiency of regional horticultural farms functioning

Research object - processes of organizing, functioning and development of horticultural farms and horticultural market. Research aim - development of ways of enhancing functional efficiency of horticultural farms and the regional market of horticultural produce. Research methods - dialectical; graphical; economic - statistical; marketing methods. Theoretical and practical research results the study substantiates theoretical foundations of forming efficient horticulture; it analyzes the state and efficiency of horticulture, its localization and varietal structure of plantings, efficiency of sales and supply of horticultural produce; it specifies the system of government-support measures in horticulture, application of innovative and intensive technologies as well. Scientific novelty - the research substantiates the organizational and economic mechanism of ensuring stable and balanced development of horticultural farms; it improves the procedure of marketing research of competitiveness at the regional market of horticultural produce; it improves procedure approaches to the formation. Implementation level - the research results are applied by the Head board of agro - industrial development, Head economic department at the Kherson regional administration, joint - stock company Burguns'ke, Beryslav district, Kherson region. Application sphere - horticultural farms of the region.