Gurzhiy N. Management of marketing activities of enterprise in the conditions of market economy

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0407U005329

Thesis Registration Form

0407U005329.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

27-11-2007

Specialized Academic Board

Д 11.055.01

Essay

The Object: process to marketing activity trade enterprise. The Purpose: development scientifically - a methodical recommendation on improve-ment of marketing management, minimization marketing risk enterprise, as well as development complex managerial system by marketing on enter-prise. The Methods: analysis and syntheses, induction and deduction; ques-tioning, observations, tabular, groups, graphic, comparisons, economic and mathematical, expert diagnostics, SWOT- analysis, SNW - analysis. It Is Offered: methodical approach to complex estimation of efficiency to mar-keting activity, complex managerial system by marketing, methodical ap-proach to development of the forecast to efficiency of marketing activity management in trade enterprise, model of strategic marketing on enterprise. The Sphere of the use: trade enterprises.

Read more

Files

Автореферат.doc

Дисер-2.1.doc

Дисер-2.2.doc

Дисер-2.3.doc

Дисер-2.4.doc

Дисер-3.1.doc

Дисер-3.2.doc

Дисер-Висновки заг.doc

Дисер-Вступ Розд 1.doc

Додатки-Додатки по 2.1.doc

Додатки-Додатки по 2.2.doc

Додатки-Додатки по 2.3.doc

Додатки-Додатки по 2.4.doc

Додатки-Додатки по 3.1.doc

Додатки-Додатки по 3.2.doc

Додатки-Додаток А.doc

Додатки-Додаток В.doc

Додатки-Додаток Д.doc

Додатки-Фрагменти Крупні.doc

Додатки-Фрагменти Малих.doc

Додатки-Фрагменти Середні.doc

Similar theses

0424U000088

Anna Sirko

Ensuring the competitiveness of enterprises in the context of crisis management

0424U000089

Anatolii Terebii

Implementation of international standards of corporate social responsibility at enterprises

0524U000121

Marharyta I. Chepeliuk

The methodological basis of the formation a system of enterprise strategies: an international aspect.

0524U000120

Valentina Yatsenko

Theoretical and methodological principles of the formation of social responsibility of institutions of higher education in the conditions of structural and innovative transformations

0424U000049

Olha V. Makarevych

Formation of the intellectual capital of the enterprises of Food Industry