Yanchuk G. The usage of value approach in a management of small production enterprises.

Object of research - cost approach to management by the enterprise. The purpose of research - use cost the approach in management of the small production enterprises. Methods of research and equipment-scientific, structural-logic analysis; a method of grouping; a method of construction system triads definitions; a method of an expert estimation; circular structure. Theoretical results and novelty - development of ideology of application of the cost approach in management of the small production enterprises including definition of internal cost of business by the small production enterprises, estimation of internal cost of business by the small production enterprises, use of market potential by the small production enterprises for an estimation of internal cost of his business, specification concepts of market potential, opportunities and competitive advantages by the small production enterprises. Practical results and novelty - technique definitions of market potential small production enterprises. Degree of introduction - scientific rules are discussed on 10 conferences, are published in 19 works and are used on at 2 small production enterprises. Sphere of use - small production enterprises.