Dudka T. Measuring and estimation of investment attractiveness of the enterprises of food retail industry

An object is processes, related to investment activity of enterprises of food retail industry in the conditions of transformation of economy. A purpose is development of methodical positions in relation to measuring and estimation of investment attractiveness of enterprises of food retail industry in modern terms. Methods: horizontal and vertical comparison, eliminirovaniya, ranging, mathematical statistics, imitation design, graphic and экономико-mathematical design. Novelty: first – the method of the complex measuring of level of investment attractiveness which is based on the multilevel statistically reliable system of indexes is developed; methodical recommendations are offered from development of document „Паспорт to the investment attractiveness of enterprise”;classification of factors which restrain and stimulate the process of investing in industries of food retail industry of Ukraine is improved; methodical approach is improved to measuring of risk of decline of efficiency of investments. Results: developed recommendations are scientifically grounded in relation to measuring and estimation of investment attractiveness of enterprises of food retail industry. It is inculcated: methodical principles of complex estimation of intellectual capital and methodical approach to forming of cost of object of intellectual property on the enterprises of food retail industry: Joint-stock COMPANY is the «October vino-kon'yachnyy factory», OAO of «Baltskiy molokokonservnyy combine of products» of children's, OAO of «Skvirskiy combine of khleboproduktov», OAO of «Popil'nyanskoe is a khlebopriemnoe enterprise». Drawn on results got in dissertation in the educational process of the Odessa national academy of food technologies and Odessa institute of poslediplomnogo education.