Volokitina L. Marketing system of educational services of a higher educational institution

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0408U000978

Thesis Registration Form

0408U000978.pdf

Applicant for

Volokitina Lubov Alekseevna

Specialization

08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

Date of defense

12-02-2008

Specialized Academic Board

Д 11.055.01

Essay

The Object: process to marketing activity high school in system of the granting the educational services. The Purpose: development scientifically-methodical and practical recommendation on improvement of the market-ing system of the granting the educational services high school with provi-sion for particularities of the granting the services in system post-degree formation. . The Methods: system method of the scientific cognition; statis-tical and sociological methods; the methods interview and questionnaires; the method of the grouping; the method SERVQUAL. It Is Offered: con-cept of the shaping the marketing system of the granting the educational services; the marketing model of the achievement of the professional clear-ing; the mechanism of the interaction high school with participant market educational services, the market of the work and the market of the informa-tion products and services; organizing-economic mechanism of the intro-ducing the marketing system of the granting the educational services.The Sphere of the use: high schools.

Thesis supervisor

Krikovtseva N.A.

Official opponents

Кратт О.А.
Карпенко Н.В.

Files

Висновки.doc

Вступ.doc

ДОДАТКИ--ДОДАТОК І.doc

ДОДАТКИ--ДОДАТОК А.doc

ДОДАТКИ--ДОДАТОК Б.doc

ДОДАТКИ--ДОДАТОК В.doc

ДОДАТКИ--ДОДАТОК Д.doc

ДОДАТКИ--ДОДАТОК Е.doc

ДОДАТКИ--ДОДАТОК К.doc

РОЗДІЛ 1.doc

РОЗДІЛ 2.doc

РОЗДІЛ 3.doc

Содержание.doc

Список литературы.doc

Титульный лист.doc

автореферат-Волокитина.doc

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