Hlovatska V. The development of entrepreneurship in the system of formation of the rural (green) tourism

The object of research: the process of providing the efficient development of the rural (green) tourism according to the principles of entrepreneurship in Ivano-Frankivsk region. The aim of research: argumentation of theoretical and methodological statements and elaboration of applied scientific recommendations for increasing the efficiency of development of the rural (green) tourism in the entrepreneurial environment. The methods of research: abstract-logical, inductive, deductive, monographic, sociometric survey technique, statistic-economic, diagrammatic, system-structural and correlation and regression analysis technique, SWOT analysis technique. The theoretical and practical results: scientific results settled in the thesis and received conclusions are the basis for supporting the development of the rural (green) tourism as the organizational form of the entrepreneurial activities in the agrarian sector of economy. The scientific novelty: theoretical and methodological aspects of shaping of theeconomic relations in the process of formation and development of the rural (green) tourism as the organizational form of the entrepreneurial activities in the agrarian sector of economy has been substantiated for the first time; the definition of the content of the rural (green) tourism has been improved, technical approach to the development of the strategy of formation of the rural (green) tourism as the form of agrarian entrepreneurship has been suggested; systematization of the main reasons that contain the development of the rural (green) tourism has been worked out; suggestions of clustering introduction in the development of the rural (green) tourism have been further developed, recommendations for increasing the efficiency of development of the rural (green) tourism in the entrepreneurial environment by means of elaboration of the organizational and economical measures of manifold trends have been suggested. The level of introduction: results of the research are accepted for the introduction at theChief department of tourism and culture of the Ivano-Frankivsk regional state administration, department of tourism and recreation of Yaremcha city council of Ivano-Frankivsk region, Kosiv tourist association "Gutsuliya", Ivano-Frankivsk regional organization of the Union of promotion of rural green tourism development in Ukraine, and also are used in the process of training in Prykarpatskyy national university named after V. Stefanyk. The efficiency: results of the research create concept of formation and growth of the rural population's employment. Sphere, field of use: entrepreneurship in the rural (green) tourism.