Stepanov M. Marketing of innovations at the enterprises of Ukraine

An improvement process of enterprises marketing activity in modern management conditions. Deepening of theoretical foundations and methodical principles of enterprises innovative activity management, substantiation of organizationally-economic mechanisms of innovative processes marketing providing, development of marketing strategies concerning creation and realization of innovative projects for satisfaction of users necessities in innovations. Methods: scientific generalization, comparison, system analysis, induction and deduction, analysis and synthesis, economic-mathematical methods. It was generalized theoretical pre-conditions and practical experience of enterprises innovative activity management. It was developed a complex model of innovative process marketing providing, which allows to bring a corrections to the process of innovation inculcation in those cases, when in priority of consumption observed changes. It was substantiated a method of enterprise marketing providing on stages of search and development of innovative idea, which leans against calculation of innovation competitiveness and on the estimation of innovation technological changeability. Detailed elaboration of market environment marketing researches stages is adducted in dependence from innovative idea novelty and from innovation development technological complication. It was developed a conception of innovative project of motor transport enterprise marketing for innovative product at the regional market commercialization. Enterprises of Ukraine, educational process.