Boyko O. Forming and realization of marketing policy of enterprises of agricultural engineering

A marketing policy of industrial enterprise is on the market of investment commodities. Grounding of theoretical positions and development of practical recommendations about forming and realization of marketing policy of agricultural engineering enterprises. Methods of logic analysis, comparing, grouping, rows of dynamics, marketing analysis, economic and statistic. First mechanism of activation of marketing activity of agricultural engineering enterprises by introduction of the system of logistic support is grounded. The structure of elements of marketing conception, methodical positions about to conducting marketing analysis and audit are improved. Euromarketing conception is developed. It is inculcated on machine-building enterprises. Sphere of using: management of machine-building enterprises.