Rebenok A. The projected approach to realization enterprise business strategy

The work is devoted to the solution scientific problem of treatment theoretic- methodical, administrative and economic approaches to realization process of enterprise business strategy by means introduction of investment projects. For achievement the goal, the place of investment project in system enterprise strategies is determined and expediency use approaches project is proved. According to materials of enterprise financial and economic activity in food product branch, drinks and tobacco goods of Chernigiv region are determined the results enterprise activity dependence from level of introduction investment projects. The methods of using projected approach to realization enterprise business strategy are formed. For management of divergence in process of introduction business strategy the vector modeling project realization is developed. The program of enterprise valuation competitiveness for determination strategy accomplishment efficiency is proved.