Barna M. Competitive environment of retail trade enterprises: mechanisms and ways of development..

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0408U002676

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

05-06-2008

Specialized Academic Board

К 35.840.01

Essay

Theoretical and methodical bases of development of competition in the field of internal trade are disclosed in the dissertation work. Essence of competitive environment, conditions and factors of development of enterprise in retail trade is determined. Methodical approaches for estimation of indices of competitive environment in retail trade are worked out. Parameters and levels of competitiveness of trade enterprises are grounded. Modern mechanisms of development of competitive environment in retail trade, and also ways of diversification and activation of innovation activity as objective condition of gaining competitive advantages by trade enterprises are proposed.

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