Bakina T. Increasing Efficiency of Poultry Production and Processing Enterprises' Activities on the Marketing Basis

The thesis is devoted to the development of scientific theoretical and practical recommendations for increasing efficiency of poultry production and processing enterprises' activities on the marketing basis. The essence of economic efficiency has been specified. The theoretical fundamentals of determination of management principles for the poultry production and processing enterprises' activities have been developed. The classification of influencing factors on the results of poultry production and processing enterprises' activities has been substituted. The social and economic model of efficiency of poultry production and processing enterprises' activities has been proposed. The analysis of poultry production and processing enterprises' activities has been done. The marketing environment for poultry production and processing enterprises' activities has been estimated. The algorithm of marketing strategy formation for the group of enterprises has been proposed. The marketing structure for the poultry production and processing enterprises has been developed.