Kot E. Integrated marketing communications in providing competitiveness of retail trade enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0408U002790

Thesis Registration Form

0408U002790.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

20-05-2008

Specialized Academic Board

К64.088.02

Essay

Object-processes of the formation and use of integrated marketing communi- cations in trade enterprises; aim-substantiation of the theoretical statements and development of scientific-methodical recommendations for the form ation of integrated marketing communications’ system as a component of retail enterprises competitiveness; methods-scientific and special; novelty- complex system of evaluating efficiency of using integrated marketing com munications; results-methodical approach to the evaluation of integrated marketing communications’ relations with retail enterprises competitive ness, classification of integrated marketing communications, mechanism of formation and model of distributing integrated marketing communica- tions’ budget; inculcated – retail enterprises, higher educational institutions; branch - trade

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Files

Dodatki--А.doc

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Dodatki--Р.doc

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