Spivak A. Marketing activity activization of machine-building enterprise

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0408U002828

Thesis Registration Form

0408U002828.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

29-05-2008

Specialized Academic Board

Д 29.051.01

Volodymyr Dahl East Ukrainian National University

Essay

Object of research – marketing activity of machine-building enterprise. The purpose of research – formation of theoretical thesis and practical aspects of mechanism of marketing activity activation of machine-building enterprise which is based on the intensification of marketing potential use. Methods of research and equipment- situation, structural-Logic analysis; a method of notice, method of scientific abstraction, method of scientific grouping, concluding, comparing, causal - consequence method. Theoretical results and novelty – consideration of marketing activity activation as way of stabilization and improvement of machine- building enterprise state by using all not it's not used resources; creating of organizational- economical mechanism and formation of information and organizational accompaniment of this mechanism; definition of marketing potential of machine-building enterprise. Degree of introduction - scientific rules are discussed on 7 conferences, are published in 16 works and used on the 3 machine-building enterprises. Sphere of use – machine-building enterprises

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Files

Avtoreferat--Автореферат.doc

Dissertation--Додаток Д.doc

Dissertation--диссертация.doc

Dissertation--рис. 2.3.doc

Dissertation--рис. 2.5.doc

Dissertation--рис. 2.6.doc

Dissertation--рис. 2.9.doc

Dissertation--рис.1.1.doc

Dissertation--рис.1.3.doc

Dissertation--рис.3.10.doc

Dissertation--рис.3.5.doc

Dissertation--рис.3.7.doc

Справки--Зліт_Word.doc

Справки--автоагрегат_Word.doc

Справки--автомотозапчасть_Word.doc

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