Shapran E. Diagnostics of a complex of marketing of the industrial enterprise.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0408U002829

Thesis Registration Form

0408U002829.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

28-05-2008

Specialized Academic Board

Д 29.051.01

Volodymyr Dahl East Ukrainian National University

Essay

Object of research – marketing activity the industrial enterprise. The purpose of research – development theoretical and methodical positions on diagnostics complex of marketing which condition influences volume realizations of production at the industrial enterprise. Methods of researches and the equipment – scientific; a descriptive analysis and a method of groupings; a method of analogy, comparison and integration; a method of expert estimations; the factorial analysis; a method of functional modelling; a method of the regression analysis; a graphic method. Theoretical results and novelty – use of parameters dynamics of marketing activity of the enterprise in diagnostics complex of marketing and in definition of influence of its condition on results of activity of the industrial enterprise. Practical results and novelty – a procedure of diagnostics complex of marketing of the industrial enterprise. A degree introductions – scientific positions that are shined at 7 conferences, are published in 16 works and are used on 4 machine-building enterprises. Sphere of use – the machine-building enterprises.

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Files

Avtoreferat--Автореферат.doc

DISER--Dis.doc

DISER--Додаток Б.doc

DISER--Додаток В.doc

DISER--Додаток Д.doc

DISER--Додаток М.doc

DISER--Додаток Н.doc

DISER--Додаток С.doc

DISER--Рис 2.8-2.11.doc

DISER--Рис 3.4.doc

DISER--Таблиця 2.6-2.8.doc

DISER--Таблиця 3.11-3.13.doc

DISER--Таблиця 3.14-3.16.doc

DISER--додаток З.doc

DISER--додаток П.doc

DISER--додаток Р.doc

acts--1 - Трансмаш .jpg

acts--2 - Восток.jpg

acts--3 - Лугансктепловоз.jpg

acts--4 - Стаханов.jpg

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