Sokolovskaya V. Strategy of pricing of enterprises of sphere of individual everyday life services

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0408U003398

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

02-07-2008

Specialized Academic Board

К 44.877.01

Essay

Object: process of forming of strategy of pricing of enterprises of sphere of individual domestic services. Purpose: обґрунтування of methodological principles ta development of methodical tool of forming of strategy of pricing of enterprises of sphere of individual domestic services, directed on providing of their mushroom growth and high efficiency of menage. Methods: abstractions and analogies; ekonomiko statistical and tekhniko-ekonomichnikh; ekonomiko mathematical design; complex having a special purpose approach and analysis of the systems; situation approach; sociological methods. It is offered: methodical approach to the choice of strategy of pricing of enterprises of sphere of individual domestic services, which consists in the matrix of choice of type of price strategy on principles of analysis of the systems depending on the results of strategic analysis of his price position, that allows to provide efficiency of realization of every type of strategies of prices the enterprises of sphere individual domestic services

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