Kovshova I. The formation of advertising activity on the market of tourist services

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0408U003837

Thesis Registration Form

0408U003837.pdf

Applicant for

Kovshova Irina Olegovna

Specialization

08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

Date of defense

26-06-2008

Specialized Academic Board

К26.063.01

Essay

In the dissertation the problems of tourist enterprises' advertising activity on the Ukrainian and world markets are considered. The content and distinctive features of economic categories such as "advertisement", "advertising activity", "tourist product", "advertisement in tourism" are revealed; the factors increasing significance of these concepts in the modern society are distinguished.

Thesis supervisor

Novikova Innola Viktorivna

Official opponents

Шульгіна Людмила Михайлівна
Каніщенко Олена Леонідівна

Files

aref.doc

Вступ.doc

Додатки до дисертації.doc

Література.doc

Розд_л 1 КМК (4).doc

Розд_л 2 Анал_з.doc

Розд_л 3 Розробки.doc

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