Mischenko D. Development of marketing of agricultural enterprises at the food market

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0408U004340

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

08-10-2008

Specialized Academic Board

К 64.803.01

Kharkiv National Agrarian University named V.V. Dokuchaev

Essay

Object: a process of development of marketing of agricultural enterprises is at the food market. Purpose: a науково-теоретичне ground and development of recommendations is from development of marketing of agricultural enterprises at the food market. Methods: abstractly logical, comparison, monographic, статистико-економічний. Results: development of suggestions and recommendations is in relation to development of marketing of agricultural enterprises at the food market. Novelty: author conception of management of agricultural enterprises marketing activity is offered; it is improved: theoretical going near application of service of marketing in control the system by agricultural enterprises at the food market, model of regional wholesale-food complex, as a two-tier structure, methodological going near the informative providing of agricultural enterprises; the theoretical going purchased subsequent development near the role of marketing of agricultural enterprises, methodological going near perfection of logistic process, theoretical principles of decision of regional problem of food самозабезпечення and revival of production of agricultural goods. Sphere of introduction: agricultural enterprises, organs of state administration, establishments of education.

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