Matusova Y. The development of rural's small business in modern conditions

Object: the process of formation and functioning of small business' entities in rural sector in modern conditions. Purpose: the substantiation of theoretical, methodological and applied bases of small business' development in rural sector, the research of influence of environment's managing external and internal factors on the small business entities' activity. Methods: dialectical, monographic, estimated-and-constructive, correlation-and-regressive, expert evaluation, balance, prognostication. Results: the development of small business in rural sector and the increasing of entities' activity efficiency with the help of creating favourable environment's managing. Newness: the conception of development rural entrepreneurs' activity has been first offered; the appropriateness of the balanced agrarian and non-agrarian entrepreneurial arears development has been grounded; the concept "diversification of rural entrepreneurs' activity" and the approaches of assessments of entreprenuerial activity's efficiency with the research their influence on inhabitants' well-being have been improved; the classification of small business' entities on the basis of such criteria as location, degree of involvement into agrarian and shadow sector, mission, level of market opportunities has been developed. Sphere of introduction: entrepreneurial entities, goverment bodies, educational establishments.