Nabok I. The pricing on the innovative product of machine-building production

The paper is devoted to research of problem of pricing on the innovative products of machine-building enterprises and ground of methodical approach of pricing on the innovative product of machine-building production in the conditions of domestic market. The author proposes recommendations of efficiency of pricing on the enterprises of air engine building. According to research of theoretical bases the essence and features of classification of pricing on an innovative product is specified. The mechanism of pricing on the innovative products of machine-building enterprise is grounded. The author considers features of such pricing in the conditions of market economy. In the analysis of the problem of pricing on the products of air engine production the domestic market of innovative products research is carried out. The author gives perspectives of forming of market segment on the innovative products of domestic enterprise of OJSC "Motor Sich". The system of pricing for the basic types of air engines (series Z-A) of this enterprise is analysed. The author takes into account a price aspect in the process of realization of these engines and their subsequent exploitation by users. The recommendations to the pricing on the innovative product of machine-building production are grounded taking into account the discounted costs of its exploitation and maintenance in the domestic market. On the example of products of air engine building the expedience of the use of consumer costs in the process of estimation of economic efficiency of innovative product is proved.