Sukha I. Choice of Strategies for Providing the Competitiveness of Dairy Industry Enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0408U004586

Thesis Registration Form

0408U004586.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

23-10-2008

Specialized Academic Board

Д 26.058.01

National university of food technologies

Essay

The theoretical and applied aspects of providing the competitiveness of dairy processing enterprises are researched . The essence of competition concepts: competitiveness of enterprises, organizationally and economic mechanism of providing the competitiveness of dairy processing enterprises, strategy, marketing competition strategy are determined. Existent approaches to the estimation of competitiveness of enterprises are systematized. The level of competitiveness of domestic enterprises is found out. The method of attractive choice for the development by the certain enterprise of segments is developed. Defined the approaches to forming the set of marketing competition strategies, taking into account the aims of enterprise, its potential possibilities, change of external environment prediction of the development of market segments. The use of combination of estimation methods of competitiveness is offered for persuasion in the rightness of choiceof segments.

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Files

Автореферат СУХА І-СУХА Автореферат.doc

СУХА І.В. ДИСЕРТАЦІЯ ВАК-ВИСНОВКИ.doc

СУХА І.В. ДИСЕРТАЦІЯ ВАК-ВСТУП.doc

СУХА І.В. ДИСЕРТАЦІЯ ВАК-ДОДАТКИ.doc

СУХА І.В. ДИСЕРТАЦІЯ ВАК-ДРУГА ЧАСТИНА.doc

СУХА І.В. ДИСЕРТАЦІЯ ВАК-ЗМІСТ.doc

СУХА І.В. ДИСЕРТАЦІЯ ВАК-ЛІТЕРАТУРА.doc

СУХА І.В. ДИСЕРТАЦІЯ ВАК-ПЕРША ЧАСТИНА.doc

СУХА І.В. ДИСЕРТАЦІЯ ВАК-ТИТУЛ.doc

СУХА І.В. ДИСЕРТАЦІЯ ВАК-ТРЕТЯ ЧАСТИНА.doc

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