Peresadko G. Management of strategy of diversification of the industrial enterprises

The object: processes of management or strategy of diversification of activity of the industrial enterprises in conditions of astable market environment. The purpose: deepening of theoretical and methodical bases of formation and management of strategy of diversification of activity of the industrial enterprises in market conditions of managing. Methods of research: the comparative and statistical analysis, abstractly logical, portofolio analysis, matrix analysis, economic-mathematical modeling, method of expert estimations, dialectic method of knowledge. Novelty: for the first time is developed the theoretical-methodical approach to iterative selection and management of strategy of diversification of activity of the industrial enterprises adequate to conditions and their strategic potential, with application of elements of indistinct logic on the basis of the account of levels of demand, profitability of activity, risk, competitiveness and adaptation of opportunities of the enterprise. A subject, a level of integration: theoretical and methodical bases of management of strategy of diversification of the industrial enterprises. The recommendations are inculcated. Sphere (sector): economy and management of the enterprises.