Mytrokhina Y. Strategic marketing sales management of the enterprises

The Object: the process of strategic marketing sales management of trade enterprises which are at different stages of their life cycle. The Purpose: the development of the scientific, methodological and practical recommendations of the improvement of strategic marketing sales management system of the enterprises. The Methods: the general scientific methods, the methods of economic and statistical analysis, the marketing methods (the questioning, the observation, the matrix analysis), the methods of expert diagnostics. It Is Offered: the base conception of strategic marketing sales management; the complex system of strategic marketing sales management; the complex model of the estimation of selling procedure quality; the system of marketing strategy of sales management; the category definitions (the strategic sales management, the strategic marketing sales management); the model of the estimation of strategic marketing sales management efficiency; the model of the estimation of the level of corporate culture of the enterprise. The Sphere of the use: the trade enterprises.