Zhuravel' O. Economic Appraisal of Enterprise Marketing Programs on Business Value Criteria

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0408U004917

Thesis Registration Form

0408U004917.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

31-10-2008

Specialized Academic Board

Д 08.080.01

National Technical University Dnipro Polytechnic

Essay

Thesis is devoted to the problems of economic appraisal of marketing programs. A whole the study is systemizing and further development of these problems from the point of view of Business Efficiency and Business Value. A whole methodical approach and the corresponding model of economic appraisal of marketing programs were developed. The model corresponds to the two kinds of enterprise objectives - short-term and long-terms ones. As the next step, a feedback model of control for performance of marketing program was developed. Finally, the set of models of marketing program appraisal was developed under the condition of uncertainty. Thesis results were applied in private company "Dneprtechservis", state company "Yuzhmash", National Metallurgical Academy.

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Files

Вар. 2-1.Титул.doc

Вар. 2-2.Зміст.doc

Вар. 2-3.Вступ.doc

Вар. 2-4.Розділ 1.doc

Вар. 2-5.Розділ 2.doc

Вар. 2-6. РОЗДІЛ 3.doc

Вар. 2-7.висновки.doc

Вар. 2-8.Література.doc

Вар. 2-Додаток А вкладыш.doc

Вар. 2-Додаток А.doc

Вар. 2-Додаток Б.doc

Вар. 2-Додаток В.doc

Вар. 2-Додаток Г.doc

Вар. 2-Додаток ГГ.doc

Вар. 2-Додаток Д.doc

автореферат-АВТОРЕФЕРАТ.doc

автореферат-Титул.doc

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