Romanenko I. Marketing maintenance of competitiveness of the meat processing enterprises

Processes of marketing maintenance of highly effective economic activities of the meat processing enterprises. Generalisation and deepening of the teoretikal-methodical bases of the marketing maintenance of effective market activity of the meat processing enterprises and working out of the recommendations of the increasing of their competitiveness. General scientific and special methods: theoretical generalisation, scientific knowledge, economic-mathematical, graphic and analytical modelling, selective supervision, the comparative analysis, the expert estimations used for the problem tasks decision making of of the selected direction of researchare used. Basic marketing approaches to a state policy of stimulation of the development meat processing and cattle-breeding enterprises are generated. Methodical recommendations of the definition of competitiveness of the enterprise and usage of the expert systems in the decision of tasks of their forecasting taking into account market conditions changes are developed. Recommendations of the usage of neural network in forecasting of the results of marketing activity of the enterprise are introduced. Domestic meat processing and agricultural enterprises, educational process.