Kovarsh I. Marketing researches of consumers' conduct at the food stuffs' market

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0408U005606

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

28-11-2008

Specialized Academic Board

К26.063.01

Essay

Dissertation work is devoted to research the complex of approaches for development and substantiation of strategy of consumers' behaviour management, the measures of which raise the satisfaction of consumers' needs in food stuffs, promote the increasing in volumes of activity of food market's enterprises-participants.

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