Vorobiova N. Advertising Management of the Catering Trade Enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0408U005653

Thesis Registration Form

0408U005653.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

18-11-2008

Specialized Academic Board

Д 11.055.01

Essay

The Object: process of management advertising activity enterprise catering trade. The Purpose: development methdological and applied bases of management advertising activity enterprise catering trade. The Methods: general scientific methods cognitions; the methods of the system analysis; the sociological methods; the method expert estimation; the methods of modeling and extrapolations. It Is Offered: scientifically-methodical approach to management advertising activity enterprise catering trade depending on specifics of the enterprise and media advantage kernel to target auditorium these enterprise; scientifically-methodical approach to determination of the value of the advertising budget in the manner of ranking the methods of the calculation of the advertising budget; scientifically-methodical approach to determination of efficiency of management advertising activity enterprise catering trade from position short-term, fair urgent and long-term effect advertising. The Sphere of the use: enterprises catering trade.

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Files

Авторефер. обкл.doc

Автореферат.doc

ДОДАТКИ-Д Ш, Ш.1, Ш.2, Ш.3 до 3.3.doc

ДОДАТКИ-Д К, У-аналіз реклами ПРГ в журналах.doc

ДОДАТКИ-Д Т,Ф-Анкети.doc

ДОДАТКИ-Д Х-Рез. анкет.керівників.doc

ДОДАТКИ-Д Щ .doc

ДОДАТКИ-Додаток Ж.2.doc

ДОДАТКИ-Додаток Ж.3.doc

ДОДАТКИ-Додаток Ж.4.doc

ДОДАТКИ-Додаток Л.doc

ДОДАТКИ-Додаток Н.doc

ДОДАТКИ-Додаток П.doc

ДОДАТКИ-Додаток С.doc

ДОДАТКИ-додатки.doc

Дисертація-ВИСНОВКИ.doc

Дисертація-ВСТУП.doc

Дисертація-ЗМСТ.doc

Дисертація-РОЗДЛ 1.doc

Дисертація-РОЗДЛ 2.doc

Дисертація-РОЗДЛ 3.doc

Дисертація-Список використаних джерел.doc

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