Zharska I. Forming of the marketing system of railway transports enterprises in modern situation of Ukraine

This Thesis is dedicated to elaboration of theoretical and methodological provisions and practical recommendations for reforming of the marketing system of a Ukrainian enterprise. The author has determined specific signs of the marketing system of a railway enterprise. The system of indices of quality of services in passengers and cargo traffic and the classification of marketing expenditures of a railway enterprise have been improved and the methods of calculation thereof have been suggested. A scrutiny of indices of evaluation of marketing efficiency has resulted in further development of the same. The author has also elaborated a methodical approach to reorganization of the marketing information system and evaluation of efficiency of a railway enterprises marketing system.