Ushakov C. Methods and models of quantity management and competitive capacity of production (following the materials of the nonalcoholic drinks production)

Processes of providing of competitiveness of enterprises are in the modern terms of menage. Dissertation is devoted to the theoretically-methodologically substantiation of comprehensive approach towards solution of problematical questions of modern quality management and competitive ability of the product, based on conception of harmonic evolution of competitive elements and evolutional economy regulations. Methods: analysis and synthesis, comparison, measuring, strategic design, formalization, economic analysis. Conceptual-categorial apparatus of the investigated problem is specified: system oriented definition of competitive ability of the product in production system has been formulated; conception of "value productivity" has been introduced; connection between categories competitive ability and value productivity has been investigated. Based on conception of value productivity, a new adaptive model of current and potential competitive abilities management has been developed and introduced as a software product. Application of the model shows possibilities to obtain essential resources and to increase effectiveness of resource's utilization. That provides competitive ability without strengthening any rivalry for the consumer's resources. Enterprises of Ukraine, educational process.