Chaika I. Marketing of consulting services at the enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0409U000244

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

19-12-2008

Specialized Academic Board

К 44.877.01

Essay

The Object: process of marketing of consulting services at the enterprises. The Purpose: developing theoretical approaches and practical recommendations as to improving marketing of consulting services at the enterprises. The Methods: analysis and synthesis, systematisations and generalization, dialectical approach; situational and comparative analysis; average dimensions, questioning, graphical, claster analysis, experts estimations, economical modelling. It Is Offered: model of strategic development of consulting enterprises; methodical approaches as to estimation of consulting enterprises activity at the basis of marketing; methodise of marketing activity of consulting enterprises organization; methodical approach as to forming the assortment of consulting services at Ukraine. The Sphere of the use: enterprises which give consulting services.

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