Bochko O. Marketing providing of functioning of agricultural enterprises.

Object of research: is the process of marketing activity at agricultural enterprises. Aim of research: is grounding of scientific and methodological fundamentals and practical recommendations as to marketing support of agricultural enterprises. Methods: scientific abstraction, inductive, deductive, eco-nomic analysis and competition, questioning, graphical, calculation and constructional, abstract and logical. Theoretical and practical results: development of methodological approaches and recommendations as to marketing support of agricultural enterprises' activity, practicing of which enables increase of level of marketing activity effectiveness. Scientific novelty: in the work model of formation of na-tional corporations of wholesaling agricultural enterprises at regional level and model of increase of sale of agricultural enterprises' products at regional level are developed for the first time, together making the only system and favoring bet-ter satisfaction of market needs and effective functioning of agricultural enterprises; the author grounds model of formation of marketing strategy of agricultural enterprises' activity taking into account complex of constant and variable, internal and external factors; scientific and methodological fundamentals of development of marketing plan at agricultural enterprises are improved taking into account shifts in demand and supply, preferences of real and potential customers, peculiarities of agricultural production and goods proposed at the market; economic aspects of marketing conception at agricultural enterprises are described; theoretical and practical aspects of results estimation, improvement of marketing support of agricultural enterprises' activity and development of marketing planning strategy have been further developed; the author gives recommendations as to development of marketing activity through improvement of the process of its management at agricultural enterprises, formation of specialized service of marketing and training of skillful specialists. Level of introduction: results of the research are accepted for the introduction at agricultural enterprises of Lviv region, joint company „Zavydivske” in Transcarpathian region and are also used in educational process for teaching courses of „Marketing management”, „Marketing activity at productive enterprises”, „Marketing” at Mukacheve Technological Insti-tute; „Marketing” and „Marketing researches” at Lviv National Agrarian University. Effectiveness: introduction of research results will provide increase of effectiveness of agricultural enterprises activity, resulting in increase of enterprises' income. Sphere, branch of application: agricultural enterprises of Lviv region, joint company „Zavydivske” in Transcarpathian region, educational process