Ivasenko E. Marketing of sale activity of processing enterprises at the food market

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0409U001426

Thesis Registration Form

0409U001426.pdf

Applicant for

Ivasenko Elena Anatolievna

Specialization

08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

Date of defense

17-03-2009

Specialized Academic Board

Д 11.055.01

Essay

The Object: processes sales to activity processing enterprise in a milieau of strategic marketing management. The Purpose: shaping scientifically-theoretical approach and practical toolbox for use marketing technology in sales of activity processing enterprise on food market. The Methods: structured-logical and semantic analysis; economic and mathematical and economy-statistical; the benchmark analysis; visual-graphic; balance and formally-logical; expert and rating of the estimation; the analogies, system analysis; mathematical modeling; the formalizations; matrix. It Is Offered: scientifically-methodical approach for choice processing enterprise of the jobbers; the methodical approach for shaping marketing strategy sales to activity processing enterprises; the methodical bases for determinations to strategic competitive position processing enterprise on sales market on base of the using the united merit scale; scientifically-methodical acceptance for estimations effective marketing sales to activityprocessing enterprise. The Sphere of the use: enterprises processing industry.

Thesis supervisor

Karpenko N.V.

Official opponents

Павлова В.А.
Балабаниць А.В.

Files

aftoreferat--aftoreferat.doc

disertacija--disertacija.doc

disertacija--додатки--Крим--анализ ефф тов ценов и ком политик.xls

disertacija--додатки--Крим--анализ еффективности распределения.xls

disertacija--додатки--Крим--формування стратегий підприємства.xls

disertacija--додатки--Лановский--анализ еффективности распределения.xls

disertacija--додатки--Лановский--формування стратегий підприємства.xls

disertacija--додатки--Новосанжари--анализ еффективности распределения.xls

disertacija--додатки--Новосанжари--формування стратегий підприємства.xls

disertacija--додатки--Хорольський--анализ еффективности распределения.xls

disertacija--додатки--Хорольський--формування стратегий підприємства.xls

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