Gavrilets O. The market entering barriers strategy

The thesis is dealing with the issues and formation of strategies coping with the barriers for entering the market nowadays in the conditions of current modern market developing. Analyzing the theoretical approaches and sources concerning the barriers conception in competitive system, the tools for barriesrship and identification market barriers have been worked out. The methodical choice of barriers' overcoming strategy based competitive advantages of the enterprises of cellular-paper market. It was made on the basis of the criteria which lie in creating the model of "market segment attraction according to the process of entering barriers which are the market power and the possibilities for segment representatives". The measures for the implementation of those chosen strategies are offered in accordance with branch success factors which are shown in priority advantages of market representative.