Biletska I. Forming an economic model of the strategic management of a tourist enterprise

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0409U001777

Thesis Registration Form

0409U001777.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

10-04-2009

Specialized Academic Board

К 52.051.06

Essay

The object - the processes of formation of dataware system for managing marketing activities of an enterprise of dairy industry; the aim - the working out of the methodological and methodical approaches to the formation of dataware system for marketing activities and the working out of the practical recommendations for them realization in modern conditions; the methods - system analysis, generalization, comparative, statistical, expert, graphical, mathematical, prognosis, management of business case; the newness - the structural functional model of marketing information system inclusive expert psychological module was firstly suggested; the results - the methodological and methodical approaches to the formation of dataware system for managing marketing activities for practical realization elements that system in factory sell activity; the branch - dairy industry.

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Files

автореферат--автореферат.doc

автореферат--титулка.doc

дисер--ВИСНОВКИ.doc

дисер--ВСТУП.doc

дисер--Додатки.doc

дисер--ПЛАН.doc

дисер--РОЗДІЛ 2.doc

дисер--РОЗДІЛ 3.doc

дисер--СПИСОК ВИКОРИСТАНИХ ДЖЕРЕЛ.doc

дисер--розділ 1.doc

дисер--титулка.doc

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