Kovalchuk S. Adaptation of the marketing product strategy to new management conditions (on example of sewing enterprises)

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0409U001798

Thesis Registration Form

0409U001798.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

21-04-2009

Specialized Academic Board

Д26.102.05

Essay

The thesis is dedicated to substantiation of theoretic, methodical, and practical foundations of adaptation of sewing enterprises' marketing product strategies to new management conditions. Product strategies of leading groups have been identified on basis of analysis of the Ukrainian clothing market. Besides, the strategies efficiency has been evaluated. Methodical tools on evaluation of marketing product strategy conformation to a market conditions have been worked out and recommendations for an increase of the conformation have been proposed.

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Files

Автореферат-К--Автореферат-текстК.doc

Автореферат-К--Зворот.doc

Автореферат-К--Обкладинка.doc

Диссертация-К--Висновки-К.doc

Диссертация-К--Вступ-К.doc

Диссертация-К--Додатки Д-Е.doc

Диссертация-К--Литература-К.doc

Диссертация-К--Раздел 1-К.doc

Диссертация-К--Раздел 2-К.doc

Диссертация-К--Раздел 3-К.doc

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