Koturanova T. Management of market value of trade enterprises

The Object: processes of an estimation and management in market value of trade enterprises which operate in modern conditions of Ukraine. The Purpose: generalisation of theoretical bases and working out of sci-entifically-practical recommendations concerning improvement of man-agement in market value for trade enterprises of Ukraine. The Methods: analysis and synthesis, a statistical method, a method of expert estima-tions, economic-mathematical modelling, regression and correlation analysis, a method of scenarios and a management method risks. Offered: models of definition of branch factors on a basis regression the analysis of data about activity of the enterprises in concrete area, a method of cumu-lative construction of the rate of discounting on the basis of experimental is likelihood - statistical approach, scenarios model of estimation of mar-ket cost of enterprises in the form of an interval estimation, the scientifi-cally-methodical approach on management in cost of enterprises, classifi-cation and identification of an expert estimation of extreme values of awards for risk of investment, concept "maximisation of market cost". The Sphere of the use: trade enterprises.