Hevko O. Forming branding strategy for the machine-building enterprise

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0409U002945

Thesis Registration Form

0409U002945.pdf

Applicant for

Hevko Olha Borysivna

Specialization

08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

Date of defense

05-06-2009

Specialized Academic Board

К 58.052.05

Essay

The object - a process of the forming and implementation of branding strategy. The purpose - development of theoretical and practical foundation of the forming and implementation of branding strategy. Methods - abstract and synthesis, statistical analysis, expert judgments, correlation analysis, modeling. The novelty - the conceptual model of forming branding strategy is worked out; the approach to branding strategy assessing is devised. The results are applied in machine-building enterprises and educational process.

Thesis supervisor

Kuzmin Oleh Yevhenovych

Official opponents

Мороз Олег Васильович
Бук Лариса Михайлівна

Files

DYSER_HEVKO_OB.doc

aref.HevkoOB.doc

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