Tymoshyk N. Formation of Price Policy of Autobus Constructing Enterprises

The object of the research is the process of forming of the price policy of the bus building enterprise. The purpose of the research is investigation of scientifically grounded recommendations and proposals concerning improvement of forming of the price policenterprise-producer. Methods of the research: comparative analysis, systematization and generalization, system approach, grouping and economic analysis, economic and mathematical modelling. The order of forming of price policy on the grounds of the requirements towards its strategic direction, adaptability, optimality and efficiency, methodical recommendations for price formation for bus building production was improved, which will provide obtaining of operative information about the facts of influence on price formation . The model of optimization of the price policy, which allows to define clearly the range of prices change with the purpose of maximization of marginal income. Classification of price forming parameters due to the attitude towards enterprise-producer was developed, principles of price change planning were developed by means of taking into account of technical parameters of buses and financial results. Dynamic model of definition and substantiation of price change level at the expense of adaptation of the price policy to external and internal parameters of the enterprise environment was proposed. The results were introduced in the activity of the executive authority boards, bus building enterprises, and also in education process.