Tataryntseva A. Planning and regulation of partner relationship in the industry of tourism

In the dissertation the place and role of tourism industry in the system of national economy of Ukraine are determined, the theoretical, methodical and modern practical aspects of the tourism industry by planning and regulating of partner relationship are reflected. The definition and essence of partner relationship, correlation of the concepts "partnership" and "collaboration" are worked out, the technology of planning and regulating partner relationship in the process of formation and realization of tourist products is developed. The structure of the tourist market is thoroughly analyzed, the directions of co-operation of tourist subjects in the process of tourist products formation are found out, classification of partner relationship is carried out. Positive and negative tendencies of the tourism industry of Ukraine are determined. The expedience of forming partner relationship is proven, the practical aspects of partner relationship building are identified and their estimation is carried out. Their influence on the efficiency of tourist products forming, price establishment and distribution of benefits and incomes between the parties to the partnership is found out.