Martynov I. Enterprise's Strategy on the Market of Nonalcoholic Products

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0409U003520

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

01-07-2009

Specialized Academic Board

Д11.055.01

Essay

The Object: processes of strategic management enterprise on the market of the nonalcoholic product. The Purpose: development theoretical base shaping to strategies enterprise on the market of the nonalcoholic product and practical increasing recommendation to efficiency to her(its) realization. The Methods: analytical; dialectical; grouping and cluster analysis; interview; the focus-groups; statistical; the comparisons; the generalized analysis. It Is Offered: conceptual approach to strategic management enterprise on the market of the nonalcoholic product; the methodical approach to shaping and positioning unique goods assortment on the market of the nonalcoholic product; the methodical approach to sale strategy choice on the market of the nonalcoholic product. The Sphere of the use: the market to nonalcoholic product.

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