Zapasnaya L. The usage of market value in managing machine-building enterprise development

Object of research - management of development of the industrial enterprises. The purpose of research - complex of questions on application of market cost in management of development of the machine-building enterprise. Methods of research - complex, kognetive the approaches, methods of the analysis, synthesis, экстраполяции, grouping and classification, artificial neuron of networks, graphic method, structural - logic analysis. Theoretical and practical results - kognetive-neuron model of an estimation of influence of the factors on market cost of the enterprise; a matrix of areas of strategic positions of development of the enterprise; structure of the factors influencing market cost of the enterprise; an estimation of influence of the factors on market cost of the enterprise; structuring of the intellectual capital of the enterprise; a substantiation of a choice of strategy of development of the enterprise; the software of an estimation of influence of the factors on market cost of the enterprise created on the basis of artificial neuron of a network in environment Excel. Degree of introduction - the development are introduced at 3 machine-building enterprises, are published in 22 works, are discussed at 12 scientific conferences. Sphere of use - machine-building enterprises.