Slyusareva L. Economic mechanism of social-ethic marketing of agricultural enterprises.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0409U004574

Thesis Registration Form

0409U004574.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

16-09-2009

Specialized Academic Board

К 64.803.01

Kharkiv National Agrarian University named V.V. Dokuchaev

Essay

The problem of economic mechanism of social-ethic marketing and the ways of its improvement at agricultural enterprises have been investigated. The essence and the contents of social-ethic marketing have been considered. The notion of economic mechanism of social-ethic marketing has been defined and the main trends of its development and possible implementation at agricultural enterprises of Ukraine have been grounded. The methods of marketing assessment of the enterprise position in a market have been mastered taking into account the social direction of the enterprise activity. The author suggests her own functional model of the economic mechanism of social-ethic marketing in agriculture.

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Files

aref_SLYUSAREVA.doc

dis_SLYUSAREVA.doc

dis_SLYUSAREVA.doc

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