Artuhova I. Maintenance of the sanatorium complex enterprises competitiveness of the Crimea

Theoretical and methodical bases of management by competitiveness of the enterprise in the market of services are investigated. The theoretical essence of the enterprise competitiveness from a position of a quality maintenance of a product is proved. The factors of the external environment that influence the competitiveness and quality of service of the sanatorium complex enterprises are determined, their analysis is carried out. The technique of the analysis of sensitivity of the demand to the competitiveness factors of recreation complex enterprises is carried out. Principles and prospects of development of a sanatorium complex of Crimea are defined. The mechanism of maintenance of the sanatorium complex enterprise competitiveness is offered on the principles of the system approach. The marketing toolkit of maintenance of competitiveness of the sanatorium complex enterprise is advanced.